Shakespeare Fishing Tackle was founded in 1897. Due to the company's longevity, Shakespeare is one of the most recognizable names in the fishing industry. The extremely popular Ugly Stik fishing rods have played a large role in Shakespeare Fishing Tackle's success.
1976 - Ugly Stik tubular fishing rods introduced. Designed using the Howald Process; first to feature a clear tip and ferrules construction.
1985 - Ugly Stik Tiger rods introduced. – "For big game, choose the big cat"
1986 - Ugly Stik Lite rods made using the Howald Process and triple built construction were introduced to the fishing tackle world.