Track Orders
Don't know your order
number? Log in
1-888-354-7335

Smithwick Lure Company

Jack Smithwick, a salesman and angler, began by carving lures out of broomsticks and giving them away as sales promotions. When fishermen learned about the effectiveness of Smithwick's creations they hounded him for more, and what once started as a sales promotion turned into a multi-million dollar fishing company. Today, Smithwick proudly manufactures the classic Rogue (and variations) and Devil's Horse lures.
Stay Connected
Sign up for exclusive sales and offers
Be the first to know about product news, exclusive sales and events.
Upcoming Events
In-Store Events & Promotions
Clearance Canyon Sale
Saturday March 4, 2017
Video Library
New product reviews and guides
Contact Us
Call or visit our retail store today! 6825 Tilton Rd Bldg C
Egg Harbor Township, NJ
08234-4426, USA
1-888-354-7335 Toll Free US/CAN
1-609-788-3819 DIRECT INT'L
8am-9pm ET Mon - Tues
8am-6pm ET Wed - Fri
9am-6pm ET Sat
© 1997-2016 TackleDirect® All rights reserved
Sign-Up