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Smithwick Lure Company

Jack Smithwick, a salesman and angler, began by carving lures out of broomsticks and giving them away as sales promotions. When fishermen learned about the effectiveness of Smithwick's creations they hounded him for more, and what once started as a sales promotion turned into a multi-million dollar fishing company. Today, Smithwick proudly manufactures the classic Rogue (and variations) and Devil's Horse lures.
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6825 Tilton Rd Bldg C
Egg Harbor Twp, NJ
08234-4426, USA
9AM - 6PM ET Monday - Friday
9AM - 6PM ET Saturday
Toll-Free: 1-888-354-7335
Direct: 1-609-788-3819
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