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Smithwick Lure Company

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Smithwick Lure Company


Smithwick Lure Company

Smithwick Lure Company


Jack Smithwick, a salesman and angler, began by carving lures out of broomsticks and giving them away as sales promotions. When fishermen learned about the effectiveness of Smithwick's creations they hounded him for more, and what once started as a sales promotion turned into a multi-million dollar fishing company. Today, Smithwick proudly manufactures the classic Rogue (and variations) and Devil's Horse lures.


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Smithwick ADR5 Perfect 10 Rogue Jerk Bait Rattlin 5 1/2in
Smithwick ADR5 Perfect 10 Rogue Jerk Bait Rattlin 5 1/2in

Smithwick ASDRD12 Suspending Super Rogue 5in
Smithwick ASDRD12 Suspending Super Rogue 5in

Smithwick ASDRE12 Suspending Super Rogue Jr. 4 1/8in
Smithwick ASDRE12 Suspending Super Rogue Jr. 4 1/8in



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