The Yo-Zuri Sashimi lures are the most innovative lures on the market today. With Yo-Zuri's International Patent P. colr change technology, they are the only lures that can change color. This process is the result of years of development; Yo-Zuri engineers have studied baitfish from all over the world to ensure that the color schemes are the most realistic ever made. Some observations that are common to all baitfish are that they change color to try to blend into their environment or they change color due to stress or illness and then they stand out in the school. These are the ones that game fish key in on attack and eat. Yo-Zuri Sashimi lures are highly-detailed in every aspect and mimic the color changing behavior of prey fish, attracting predatory game fish in both fresh and salt water.