“In Finland one is judged by the lures he crafts and the fish he catches.” - Jarmo Rapala
Carving wooden fishing lures is a tradition rooted deep in Finnish culture. Inspired by his famous grandfather Lauri and his father Esko, Jarmo Rapala is on a quest to make the perfect lure. A lure with beauty, balance, action and fish catching ability. Jarmo is making artistically detailed balsa wood lures at his new company, ”The Finnish Lure Company”, in Vaaksy, Finland.
Until now Jarmo’s small studio workshop has been distributing a selective line of lures in Finland only. However, in honor of the Finnish lure making tradition Jarmo has exciting news for the angling community. In December of 2008 The Finnish Lure Company will release for sale 1,000 special edition lures under the “Jarmo” brand. Each lure will be autographed and serial numbered by Jarmo Rapala. They will be delivered in a classic wooden display box. Once sold these autographed lures in this model will never be offered again.