Yo-Zuri Lures

For more than half a century, Yo-Zuri has been making fishing tackle that reflects all the quality Japanese companies have come to be known for. TackleDirect carries dozens of styles of Yo-Zuri freshwater and saltwater fishing lures that can help you catch more fish just about anywhere, from lakes and rivers to bays and the open ocean.

These Japanese fishing lures boast intense attention to detail and quality components that will help guide you to success, no matter where you fish or what species you target. We have Yo-Zuri lures that let you work every level of the water column, from top to bottom. Our poppers and topwaters will draw savage strikes from bass, blues and any other predator busting on the surface.

Trolling offers a perfect way to cover a lot of water and locate fish. We carry lots of Yo-Zuri trolling lures, including big-game skirted lures and teasers that can draw strikes from pelagics like tuna and marlin.

We also have lipped minnow and deep-diver lures that can do double duty in sweet or saltwater. Target inshore species like redfish with these as well as freshwater denizens like largemouths.