About Us


To develop brands that inspire outdoor enthusiasts through exceptional service and product education.


We were an internet start-up, long before internet start-ups were cool. Actually, in the fishing industry, even mentioning the internet was very uncool at that time and many people and brands initially turned us down. The Gill Family had long operated a marina in Ocean City, New Jersey when their son, Patrick, then a university student, brainstormed with his father the idea of creating an online catalog that sold fishing equipment. Working with limited heat in a tiny bait and tackle shop over the water at the marina, Patrick and their first employee, Wayne Nicholson, built the first version of TackleDirect.com over winter break from college. It was 1998, and almost 20 years later, TackleDirect now boasts over 80,000 products from more than 800 manufacturers shipping to over 200 countries internationally.

"Every day, anglers from around the world seek expert product advice from TackleDirect to help them be more productive on the water. Our team of fishing veterans takes our tagline of business from a customer’s view with each interaction. I could not be more proud to work with the people I do."

Patrick, Founder & CEO of TackleDirect

Patrick Gill

Founder & CEO, TackleDirect


TackleDirect's Retail Store

TackleDirect's flagship retail store and headquarters in Egg Harbor Township, New Jersey has the fishing community talking!


TackleDirect Pro Staff anglers fishing


Explore a world of endless adventure and angling challenges with our top-of-the-line saltwater fishing tackle products. Crafted to withstand the harshest marine environments and battle the mightiest oceanic beasts, our saltwater gear is a testament to innovation and reliability. Whether you're a seasoned sea angler or just getting your feet wet, our comprehensive range of saltwater tackle will equip you for the journey of a lifetime.

TackleDirect pro staff Adrian Avena fishing


When serene lakes, pristine rivers, and freshwater hotspots beckon, equip yourself for success with our freshwater fishing tackle products. Designed with precision and finesse in mind, our gear will help you land the most elusive catches in your favorite freshwater spots. From spinning to baitcasting to fly fishing, we've got your needs expertly covered. Unleash your potential and create unforgettable moments on the water.


We take pride in our dedicated team of professionals who fuel our passion and drive for excellence. Our Pro Staff members are the embodiment of expertise, commitment, and unwavering enthusiasm in their respective fields. Learn more about the incredible individuals who make up our Pro Staff and the invaluable contributions they bring to our brand, we invite you to visit our dedicated Pro Staff page. Get to know the faces behind our success, their stories, and what sets them apart in their fishing domains.


As Seen In

On the Water logo
Saltwater Sportsman logo


Alex T: Receiving Manager Andrew M: Retail Assistant Arianna S: Apparel Category Buyer Bernie D: Fishing Product Specialist Bobbie F: Lead eCommerce Merchandiser Brian Brown: Director of Customer Experience Carl B: Assistant Retail Supervisor Carlos T: Warehouse Manager Charles V: Warehouse Supervisor Chistopher R: Customer Service Manager Christopher R: Order Processor Christopher R: Order Processor Daniel D: Retail Assistant Devon H: Lead Product Merchandiser Elina S: AP Lead Eric S: Customer Service Ewa J: Database Administrator Fernando F: Warehouse Assistant Frederick Haas: VP of Purchasing Gail B: Warehouse Supervisor Jacob S: Retail Assistant Janee B: Warehouse Assistant Jerry Wilson: Director of Operations John F: Warehouse Assistant John Winslow: Director of Human Resources Joseph Mattero: Controller Kelly K: Email Marketing Manager Kelly S: Customer Service Khalid H: Warehouse Assistant Kraig F: Fishing Product Specialist Lisa S: Executive Assistant Matthew E: Warehouse Assistant Melanie Wilezol: Director of D365 Accounting Michael H: eCommerce Assistant Patrick Gill: Founder & CEO Penelope N: eCommerce Assistant Robert C: Warehouse Assistant Robert S: Warehouse Assistant Ryan M: Freshwater Category Manager Shawn U: Warehouse Assistant Simona T: Buyer Svetlana S: Buyer Thomas W: Graphic Design Tyler R: Warehouse Manager Tyler B: Assistant Customer Service Manager William L: Fishing Product Specialist William R: Warehouse Assistant Zachary L: Warehouse Assistant