Gary Yamamoto Custom Baits

Gary Yamamoto Baits

Both tournament professionals and recreational weekend anglers count on Gary Yamamoto's legendary soft plastic bass baits. When Gary formed his Arizona bait company in 1983 and developed the Senko worm, it changed the course of bass fishing history. By the end of the 20th century, this finesse lure had become the go-to for largemouth bass presentations worldwide.

Today, Gary Yamamoto Custom Baits, Inc. is part of GSM Outdoors and has expanded into many other bait designs. More than 2.5 million Yamamoto baits are shipped each year — and every single one is hand-inspected to make sure it meets their performance and quality standards. Hook one to your line today and see how slow finesse can lead to an aggressive strike.

Senko Worms and More

TackleDirect will ship these lifelike freshwater baits anywhere in the world you're trying to snag bass, trout, steelhead and more. The original Yamamoto Senko worm is still the king with its natural subtle wiggle — and it's available in more than 60 colors. We also carry a variety of Neko straight worm baits, which were first developed for rigs to attract hesitant bass. Daiwa and Gary Yamamoto have teamed up for a special series of Neko worms for getting tricky. Other lures that help you have a day include swim baits and shad worms.

Yamamoto baits are some of the highest-rated baits by our customers. Once you try them and end up with a full cooler, you'll understand why. Affordable prices, sincere product knowledge and a satisfaction guarantee have made TackleDirect a fishing tackle leader since 1997.