Introduced in 2007, the Reaction Strike Fathead, Jr. has changed everything when it comes to split bodied, paddletail swimbaits. The Fathead, Jr.'s were engineered to create a tantalizing belly roll when retrieved. Other similar lures just come through the water with a tail waggle, but the first thing you will notice with Fathead, Jr.'s is that the entire body shimmies during retrieve.
Fathead, Jr.'s can be fished in so many ways, which is part of the reason for their success. Use Reaction Strike EWG belly weighted hooks, or any of the myriad of internal weighted hooks. They can be used on jigs, or wacky rigged, or even fished weightless, like a dead minnow.