ICAST 2023: New Product Highlights
Posted by TackleDirect on Jul 12th 2023
The ICAST 2023 New Product Releases are here, and they're packed with exciting new innovations for anglers of all levels. From new rods and reels to cutting-edge lures and more, there's something for everyone at this year's show. Read on to learn more about the latest and greatest in fishing gear.
Top New Product Releases
Get ready for highlights on the exciting new products presented at ICAST 2023!. TackleDirect is attending this renowned event to bring you the latest and greatest fishing gear straight from the industry's leading manufacturers. Prepare to be amazed by the innovative ideas and groundbreaking technology that will revolutionize the way you tackle the water!
Looking for the ICAST 2023 Best in Show Awards Winners? Check out our Best in Show Winners blog for the full list of brands and products that won top honors at ICAST.
Shimano showcased an impressive lineup of new products at ICAST 2023, solidifying their reputation as a leading brand in the fishing industry. Among the highlights were the Tatula 100 freshwater reel and the Seapower 1200 saltwater reel, known for its powerful motor and impressive winding power. With their unrivaled expertise and dedication to quality, Shimano continues to push the boundaries of fishing gear, empowering anglers to take their fishing adventures to new heights.
Rods
- Shimano Poison Ultima Spinning Rods
- Shimano Poison Ultima Casting Rods
- Shimano Ocea Plugger Big Game Popping Rods
and MORE
Reels
- Shimano Talica A Two-Speed Lever Drag Conventional Reels
- Shimano Stradic FM Spinning Reels : ICAST 2023 Best Freshwater Reel Winner!
- Shimano Curado 200 M Baitcasting Reels
- Shimano Aldebaran BFS Baitcasting Reels
and MORE
Lures
- Shimano ARMAJOINT 190SS Flash Boost Swimbaits
- Shimano Swagy TW Colorado/Willow Spinnerbaits
- Shimano Swagy DW Double Willow Spinnerbaits
Other
- Shimano Mastiff FC Fluorocarbon Line : ICAST 2023 Best Fishing Line Winner!
G. Loomis impressed attendees at ICAST 2023 with their exciting lineup of new rods. Their innovative offerings included the NRX+ INSHORE series and the IMX-PRO V2S fly series, which showcased their commitment to delivering high-performance rods for all environments. With advanced features such as improved tracking, heightened sensitivity, and exceptional strength, G. Loomis continues to push the boundaries of rod design and provide anglers with the tools they need to excel in their fishing pursuits.
- G Loomis NRX+ Inshore Spinning Rods : ICAST 2023 Best Saltwater Rod Winner!
- G Loomis NRX+ Inshore Casting Rods : ICAST 2023 Best Saltwater Rod Winner!
- G Loomis GLX Walleye Spinning Rods
- G Loomis IMX-PRO V2S Fly Rods
- G Loomis Convergence Ice Rods
Daiwa made a significant impact at ICAST 2023 with their impressive array of new products. Among their highlights were the Tatula 100 freshwater reel and the standout Seapower 1200 saltwater reel. Daiwa also showcased the D-BOX tackle management system, providing anglers with secure and adaptable storage solutions. With a strong focus on innovation, performance, and angler satisfaction, Daiwa continues to set new standards in the fishing industry.
Rods
- Daiwa SOL AGS Inshore Spinning Rods
- Daiwa 2023 Tatula Elite AGS Spinning Rods
- Daiwa 2023 Tatula Elite AGS Baitcasting Rods
- Daiwa Harrier Super Light Jigging Spinning Rods
- Daiwa SSS Metallia Spinning Rods
- Daiwa SSS Metallia Baitcasting Rods
- Daiwa Great Lakes Conventional Rods
and MORE
Reels
- Daiwa Seapower 1200 Power Assist Electric Reel : ICAST 2023 Best Saltwater Reel Winner!
- Daiwa 2023 Tatula 100 Baitcasting Reels
- Daiwa Free Swimmer EX Spinning Reels
- Daiwa 2023 Lexa Baitcasting Reels
and MORE
Lures
- Daiwa Zakana KO Super Light Vertical Jigs
- Daiwa Bull Steel Blade Baits
- Daiwa Lazy Fashad Twitchbaits
Other
At ICAST 2023, St. Croix unveiled an impressive lineup of new products that showcased their commitment to innovation and quality. Their highlights were the Mojo Bass Trigon rods, the new Avid Series of saltwater inshore and freshwater rods, and the new Connect Series Fly Rods. With a range of cutting-edge technologies and meticulous craftsmanship, St. Croix continues to set the bar high for fishing rods.
Rods
- St. Croix Mojo Bass Trigon Casting Rods : ICAST 2023 Best Freshwater Rod Winner!
- St. Croix Mojo Bass Trigon Spinning Rods : ICAST 2023 Best Freshwater Rod Winner!
- St. Croix 2023 Avid Series Inshore Spinning Rods
- St. Croix 2023 Avid Series Inshore Casting Rods
- St. Croix 2023 Avid Series Casting Rods
- St. Croix 2023 Avid Series Spinning Rods
and MORE
Ice Fishing
Fly Fishing
- St. Croix Connect Series Fly Rods
SEVIIN New Product Highlights
SEVIIN, the newest fishing reel brand under the St. Croix umbrella, made a strong impression at ICAST 2023 with their exceptional lineup of new reels. With a commitment to precision engineering, durability, and affordability, SEVIIN aims to provide anglers with high-quality reels that meet the demands of diverse fishing environments. Their dedication to quality is evident in their use of top-grade materials, advanced technology, and rigorous testing processes. With their debut at ICAST 2023, SEVIIN hopes to establish itself as a brand anglers can trust for reliable and high-performance fishing reels.
- GX Series Spinning Reel
- GSW Series Saltwater Spinning Reel
- GS Series Spinning Reel
- GF Series Casting Reel
Penn made a significant impact at ICAST 2023 with their impressive lineup of new products, demonstrating their commitment to innovation and performance. One notable release was the Penn Squall II reel, a powerful and reliable reel designed for saltwater anglers. Another standout addition was the Penn Spinfisher VII reel, offering exceptional durability and versatility for both inshore and offshore fishing. Penn continues to deliver top-quality reels that meet the demands of anglers in various fishing conditions, ensuring a memorable and successful fishing experience.
Reels
- Penn Squall II Lever Drag Reels
- Penn Spinfisher VII Spinning Reels
- Penn Spinfisher VII Live Liner Spinning Reels
- Penn Wrath II Spinning Reels
Rods
Combos
- Penn Squall II Lever Drag Combos
- Penn Spinfisher VII Spinning Combos
- Penn Spinfisher VII Live Liner Spinning Combos
Okuma made a remarkable impact at ICAST 2023 with their impressive lineup of new products, showcasing their dedication to innovation and quality. One notable release was the Okuma X-Series Bass Rods, designed specifically for bass fishing enthusiasts. Additionally, Okuma introduced the ITX-CB Spinning reels, offering smooth operation, durability, and excellent drag performance. With their advanced features and thoughtful design, Okuma continues to provide anglers with reliable and high-performance tools to enhance their fishing experience.
Rods
- Okuma Tesoro Jigging Rods
- Okuma X-Series Bass Casting Rods
- Okuma X-Series Bass Spinning Rods
and MORE
Reels
- Okuma Inspira ISX Spinning Reels
- Okuma ITX-CB Carbon Body Spinning Reels
- Okuma Ceymar A Spinning Reel
and MORE
Combo
- Okuma Acuador Spinning Combos
Apparel
- Okuma Performance Hoodie
- Okuma Performance Long Sleeve T-Shirt
Evergreen, a high-tech Japanese lure company, showcased their commitment to excellence at ICAST 2023 with their new product releases. The highlights of their lineup were the Combat Stick rod series and their innovative Bow Worm Noodle freshwater soft lure. With thorough tournament testing and a dedication to producing top-quality products, Evergreen continues to empower anglers to achieve their fishing aspirations.
Rods
Lures
Jackall made a splash at ICAST 2023 with their exciting lineup of new products. One standout was the Jackall Kaera S2 Beat Frog, a topwater frog lure designed to entice big bass with its realistic appearance and lifelike action. Another notable release was the Jackall Bounty Fish, a versatile lure that can be used for both freshwater and saltwater fishing. With their commitment to quality and innovation, Jackall continues to provide anglers with effective tools to enhance their fishing success.
- Jackall Kaera S2 Beat Frog
- Jackall Bounty Fish
Yo-Zuri showcased their exciting new products at ICAST 2023, impressing anglers with their innovation and quality. Highlights include their new SuperFlouro leader and the 3DB Wake Prop freshwater lure. With a focus on quality and effectiveness, Yo-Zuri continues to deliver top-notch fishing tackle that meets the demands of avid anglers.
Line & Leader
Lures
- Yo-Zuri 3DB Wake Prop
- Yo-Zuri Mag Speed
Accurate New Product Highlights
Accurate made a strong impression at ICAST 2023 with their exciting lineup of new products. Their innovative releases showcased their commitment to precision and performance. One standout was the new Tern 2 SPJ (Slow Pitch Jigging) Reel featuring TwinStarDrag (TSD) Technology for a smooth, powerful drag.
Rapala New Product Highlights
Rapala impressed attendees at ICAST 2023 with their exciting lineup of new products, showcasing their commitment to innovation and excellence in recreational fishing. With a strong focus on quality, performance, and marketing direction, Rapala remains at the forefront of the fishing industry, providing anglers with the most desired brands and innovative products to enhance their fishing experience.
Lures
- Rapala PXR Mavrik 110
- Rapala CrushCity Bronco Bug
- Rapala X-Rap Magnum Xtreme
Accessories
- Rapala Glow Pick with UV Light
- Rapala RapStack Tackle Trays
- Rapala SmartHub Magnetic Tool Holder
- Rapala SmartHub Line Spooler
Ice Fishing
- Rapala SmartHub Ice Shack Pack
VMC New Product Highlights
VMC showcased their cutting-edge new products at ICAST 2023, leaving anglers excited about their innovative offerings. One standout release was the VMC Swingin Ned Jig Rig, designed to revolutionize finesse fishing for bass. With their commitment to innovation and performance, VMC continues to provide anglers with the tools they need to elevate their fishing game.
- VMC Swingin’ Ned Rig Jig : ICAST 2023 Best Terminal Tackle Winner!
Sufix New Product Highlights
The innovative ICAST 2023 releases from Sufix showcased their commitment to providing anglers with top-quality fishing lines. Their braided lines, crafted with precision and utilizing cutting-edge technology, offer anglers the confidence and durability they need for a successful fishing experience. Sufix continues to push the boundaries of fishing line innovation, providing anglers with reliable and high-performance options to enhance their fishing pursuits.
- Sufix 832 Advanced Superline - Sunrise
StrikeMaster New Product Highlights
StrikeMaster showcased their impressive lineup of new products at ICAST 2023, leaving attendees in awe of their commitment to ice fishing innovation. One standout release was their new updated design and style for the Pro Suit Jacket and Bibs.
- StrikeMaster Pro Suit : Pro Jacket & Pro Bibs
Z-Man New Product Highlights
Z-Man showcased an impressive array of new products at ICAST 2023, solidifying their reputation as a leader in fishing tackle. One highlight was their first rod introduction, the Drew's Ultimate Ned Rig Rod series, specifically designed for finesse fishing enthusiasts. In addition, Z-Man introduced a range of exciting lures such, each designed to entice and catch a variety of game fish.
Rods
- Z-Man Drew's Ultimate Ned Rig Rods
Lures
- Z-Man Mulletron LT (Line-Through) Swimbait : ICAST 2023 Best Saltwater Soft Lure Winner!
- Z-Man ChatterBait Elite EVO : ICAST 2023 Best Freshwater Hard Lure Winner!
- Z-Man Gobius
- Z-Man Baby BallerZ
Terminal Tackle
- Z-Man ZWG Weighted Swimbait Hook
Accessories
- Z-Man Rattle Snaker
Abu Garcia New Product Highlights
Abu Garcia left a lasting impression at ICAST 2023 with their exciting lineup of new products, showcasing their commitment to innovation and performance. One standout release was the Abu Garcia ZATA Baitcast Combo, a versatile and high-performing baitcasting combo that combines the ZATA baitcasting reel with a specially matched rod. With advanced features and top-quality construction, Abu Garcia continues to push the boundaries of fishing gear, providing anglers with the tools they need to excel on the water.
Reels
- Abu Garcia Zenon X Spinning Reel
Combos
- Abu Garcia ZATA Baitcast Combo : ICAST 2023 Best Rod & Reel Combo Winner!
Add These Products to Your Fishing Arsenal!
ICAST 2023 has left us in awe of the incredible new products that are hitting the market. TackleDirect is excited to bring these cutting-edge fishing gear and technologies to our customers. Whether you're a passionate angler or a weekend enthusiast, whether a freshwater angler, a saltwater enthusiast, or a fly fisherman, these new innovations will undoubtedly elevate your fishing experience.