Reaction Innovations Freshwater Lures

Shop Reaction Innovations Bass Baits

Reaction Innovations offers a complete line of unique soft plastic baits designed to catch larger fish — and more of them! The company was formed in 2002 by professional angler Andre Moore, who saw from experience how a lure made by thinking out of the box could give him a leg up on the competition. His Sweet Beaver bass bait prototype brought Moore tournament wins and nearly seven figures in earnings. But rather than continue keeping its power to himself, Moore decided to share his creation with the world, and Reaction Innovations was born.

Groundbreaking Fishing Lures

Use Reaction Innovation baits for some of the most amazing action and attention to detail you’ll ever experience from a soft plastic creature bait. Moore and his team have expanded on the original Sweet Beaver lure with the Smallie Beaver for heavy-cover largemouth bass and the Kinky Beaver for flipping your way to success. The Reaction Innovations Man Bear Pig is another bass delight that can mimic a variety of meals your prey forages on.

One of the company’s trademarks is forward-facing ribs, which generate pressure waves to alert bass of its presence. It’s one more way to draw attention away from other generic lures in crowded waters or perk bass up on slow days. Pros know there’s no doubt what bait for bass is the best!

TackleDirect has Reaction Innovations creatures, drop shot baits, swimbaits, trailers and other proven lures at surprisingly low prices. Our expansive product knowledge and Satisfaction Guarantee lets you shop with confidence.