The folks at Bagley Bait Bait Co. have managed to boil down 60 years of legendary bait-making skill to craft the most lethal collection of fish assassins ever assembled. Every Bagley bait is individually water-tested and hand-tuned to make sure the action is spot-on from the very start. Bagley Baits & Lures have won the fattest checks and big tournaments time after time, including four bass World Championships. Whether you're after a fun day or a payday, Bagley Bait's world-class designs, famous action, and fresh ideas mean more and bigger fish. You're out to fish, not fiddle, and arming yourself with Bagley baits and lures lets you get going with a lure that works exactly right from the first time out.