Blue Water Candy knows a few things about what will fill your cooler with fish – after all, it’s run by a former commercial fisherman. Even if you don’t make your living on the water, you can make your line look sweet with Blue Water Candy saltwater fishing lures and terminal tackle from TackleDirect. They specialize in trolling, with ballyhoo rigs, parachute rigs, striper rigs and other setups that work for commercial and sport anglers alike. Shad, jigs, chuggers, scooters and more are effective for hook-and-line or bottom fishing. Keep your hook sets secure with stinger hooks, skirts and brass swivels for the biggest game in the ocean. When you order BWC gear from TackleDirect, you get the expertise of two family-owned businesses that are passionate about fishing.