Elec-Tra-Mate wants fishing to be fun even for those who wouldn't normally be able to fight a huge fish. They have been designing and manufacturing electric reel systems since 1970, so people with Penn, Shimano and Fin-Nor reels can work less and enjoy their fishing time more. Electric reels are particularly advantageous for older or physically challenged people who still love to hook a whopper. Just add an Electra-Mate reel drive motor to your tackle for quiet, powerful retrieval with the push of a button. We have plenty of reel and fishing accessories as well, including battery packs, dredges, line strippers and spool holders to keep fishing simple. Contact us to make sure you're ordering a reel drive that's compatible with your tackle.