In order for your lures to stand out among discerning fish, they need to look and act like the live prey they crave. That’s where LIVETARGET fishing lures from TackleDirect come in. In their first decade of existence, LIVETARGET has won five ICAST “Best of Show” awards – but the true prize for founder Grant Koppers is seeing anglers use his baits to land personal-best catches. Their goal is to “Match-the-Hatch” for all game fish, and you’ll be sending more down your hatch with their crankbaits, jerkbaits, poppers, soft baits and trolling lures. These anatomically correct, painstakingly painted lures have the looks and action your target will find irresistible. Check the product descriptions and reviews for more on which lures work best for which gamefish.