Shop RonZ Performance Soft Bait Fishing Lures

Shop RonZ Performance Soft Bait Fishing Lures

If you want to attract the biggest gamefish, you need lures that look and act like real bait. RonZ Performance Soft Baits, first developed by Ron “Ron Z” Poirier nearly 30 years ago, were originally meant for commercial striper fishermen. But their astounding action and appearance has been proven effective for everything from cobia to bluefin tuna. RonZ fishing lures from TackleDirect are some of the strongest jig heads in the world and are made from recyclable tin that is durable while having a fish-like shine. The fish oil–infused tails are a big part of their success. They are made with fish hooks from Owner and Gamakatsu that flawlessly set. Contact us for advice on whether the 3X or 4X option is best for you.