Strike King
Shop Strike King Baits and Lures
You’ll be using the same lures trusted by professionals when you choose Strike King Lure Company for your next cast. Since the original Strike King bass lure hit the waters in 1964, the name has been synonymous with attracting king-size fish. Founded in Memphis and now based in Columbia, South Carolina, the company continues to develop new lures and gear to help you catch more fish.
Strike King bass lures have been the affordable, productive choice for over half a century. They are the world leader in soft plastics, crankbaits and spinnerbaits with one of the most comprehensive product lines in the industry. These lures have won numerous Bassmaster Classic championships and other major tournaments around the globe. Strike King and Lew’s also host the annual Big Bass Challenge tournament series to showcase the world’s best anglers and lures in a family-friendly atmosphere.
Get the Perfect Strike
Catch more bass in any season, in any body of water, and with any technique using Strike King. We have a huge collection of Strike King shad lures, grubs, worms, jig heads, rigs and other temptations. Shop for legendary lures such as the KVD Sexy Frog, the Rage Tail Space Monkey and the Chick Magnet flat-sided crankbait that won an ICAST Award for best freshwater hardbait. They’re not just for the Southeast — anglers from coast to coast depend on Strike King for bass fishing as well as other popular gamefish.
You’ll need more than just a good lure to captivate and secure fish, and Strike King will make sure you’re prepared with KVD fishing tools, Contra fishing line, tour-grade weights and other important supplies. Strike King sunglasses are also a hit with their improved visual clarity and full UV protection. TackleDirect guarantees your satisfaction with this proven gear! We mostly ship anywhere in the world that you go in search of a trophy catch.