YUM Soft Plastic Lures

Our fishing lures are made using the latest technology to give you the ultimate fishing experience and the best chance of reeling in a fish. Using a field tested scent infusion during the molding process, if the look doesn't catch 'em, the scent sure will! From crawfish lures to grubs and hawgtail lures, get the right bait for the job from the most popular and historically recognized brands in the industry. Whatever your game, we'll hook you up with the right lure to help you catch the big one!